4 Tips for Organizing a Good and Right SEO Contest
Organizing an SEO contest is one of the link building strategies that are quite attractive to SEO players. Because by using this technique, a site will get backlinks from SEO contest participants. And on average, the backlinks are quite high quality and are dofollowed.But actually, this SEO contest is like a two-sided sword. Can be profitable, it can also be detrimental.
This all depends on how the organizers carry out SEO contests. If the method of mixing is correct, then the results will also be truly powerful. Conversely, if there is an error it will have fatal consequences that cause a bad impact on the website.
Instead, use good SEO contest rules so that the quality of backlinks that can be obtained can boost a website.
Tips for Organizing an SEO Contest to Succeed
Here are some things that should be a reference if you want to hold an SEO contest.1. Dofollow Links
In link building, we know the terms nofollow and do follow links. This nofollow link usually has a less powerful effect than dofollow.
Try, create a rule that requires participants to put dofollow links. With this regulation, participants will make regulations that are quite beneficial for the organizers. If anyone gives a nofollow link, you can disqualify the participant.
2. Anchor Text
Anchor text here holds influences that are equally important. The use of good anchor text will directly signal Google that the page is relevant to the backlinked page.
Try to make some anchor text variants that must be used by the participants. That way, you can rank several keywords.
Variation of anchor text such as exact match keyword so that it looks natural doesn't need to be considered. Take a look at various contested websites, they even use 1 anchor text variant.
The result? Their position on the page is pretty good and safe.
3. Unique Participant Articles
When making SEO contest rules, there are many who say that participants must write articles uniquely. However, the participants seemed to be still lacking in responding to the rule. Because there are also many sources of backlinks that point to their website coming from contested websites (copies).
Actually, this kind of thing often happens because maybe they still don't know the meaning of the sentence. As the organizer of the contest, you must have a certain purpose to get a profit. If there are many participants who only copy, then the losers are of course the organizers of the contest.
4. Good Promotion to Introduce the SEO Contest
Some of the above may not be the maximum results if not promoted. With promotions, an SEO contest will attract even more participants.
The more people know about organizing a contest, the more backlinks will be obtained.
You can do promotions with the following:
Google AdWords and Facebook Advertising
Advertising is a medium that is quite right, there is a choice between Google Adwords and FB Ads. But to be honest I tend to choose Adwords to advertise ongoing contests.
One of the most massive promotional channels in the digital realm is, of course, AdWords and Facebook Ads. These two advertisements, besides being able to bring in customers, can also introduce an event to more people.
By advertising, hosting an SEO contest becomes more trusted, professional and is not considered a fraud. Naturally, if the organizer pays the budget for advertising, then they are really serious and will pay the winner.
Social media
In addition to paid traffic or paid techniques, you can also promote SEO contests for free. Try to spread the SEO contest information to all social media that you have like Instagram, Facebook, Twitter, Snapchat, Youtube, Path and so on.
Also mentions of social media accounts that are related to organizing contests. If they know, maybe they will promote your SEO contest for free. Not infrequently, there are several websites that end up publishing your event without paying a penny.
If you like to keep abreast of SEO contests that are like to be held, try to see who is participating. After you know some of them, try contacting them with an email to inform you that you are holding an SEO contest.
Although in practice it is quite tiring, they will usually be much more trusting in you.
If this method is quite complicated, you can outsmart it by contacting 10-20 people. Only after that use another method that is more powerful.
Banner
You can also make a rule that when the contest is taking place, participants are required to put up an SEO contest banner in the sidebar or footer (given a link to the contest page). In addition to direct marketing techniques, this method can also rank SEO contest pages on your website.
The more people know, the more potential participants will take part in your SEO contest.
Now that's some tips for holding an SEO contest that you need to know. By understanding the above, you can hold a contest with more leverage. Of course, the targeted website does not have a penalty or is badly labeled by Google.
