Your booster for website ranking!
The better your site is SEO-optimized, the better your chances for an excellent website ranking at Google & Co.
Because with an OnPage optimization you give the search engines the right signals about it:
- which topic treats your page
- how important your page is for the chosen topic
- how your webpage relates to the rest of your domain's content
A properly performed on-site optimization boosts your website up in the search results. Quite simply, because you can make Google better able to rank and rate your site.
I WANT TO IMPROVE MY WEBSITE RANKING!
What is OnPage SEO?
OnPage SEO - the booster for website ranking
OnSite optimization is the most important part of search engine optimization besides OffPage optimization. This includes all SEO measures that are to be edited directly on your website (ie OnSite or OnPage). It is always about the content of a single page on your website.
The goal is clear: to make your website perfect for Google & readers.
SEO optimization for web pages cannot be compared to pure content optimization. While correcting online content is an important factor in OnPage SEO, it involves much more than providing search engine-optimized content.
OnPage SEO measures at a glance
What is part of OnSite SEO?
A whole series of steps, which can be roughly divided into structural and content-related aspects.
The following graphic illustrates the key aspects of OnPage optimization.
Graphic: OnPage SEO checklist
1. THE WEBSITE STRUCTURE
URL length, URL keyword & directory depth contribute to a good website structure
- The length of the URL is not a direct ranking factor for Google, but it does affect the crawling of your page. Short URLs are clicked more often because they are easier to remember and therefore easier to link.
- The URL should also contain your main keyword. This makes it easier for search engines and users to orient themselves on your website.
- The click depth (also called directory depth ) describes the way the page to your homepage. The shorter the click path back to the start page, the better. This creates clarity.
2. THE HEADER IN HTML CODE
Title Tag & Meta Description tell your customers what your site is about
- The (or quite correctly) title tag is one of the most important meta-data for your website and is considered a ranking factor. In the page title, you should therefore always your respective focus keyword accommodate - best in the front!
- With a good meta-description you can influence your traffic. It is usually shown to users in the snippets where it serves as a brief description of your web content. To make it easier for your prospects to find their way around, you should mention and grease the keyword in it. Also, use a call-to-action to encourage clicking.
3. THE FLOW TEXT OF YOUR PAGE
- Content optimization is an essential element of OnPage optimizations. In addition to using the actual keyword, you must also use synonyms to cover a broad word field for your topic. On the one hand, this ensures good legibility and, on the other hand, comprehensive thematic relevance.
- Dividing your headlines into one main heading (h1) and multiple subheadings (h2 to h6) helps readers & Google better understand and understand your content. It's important to only use one h1 per page that contains the focus keyword.
Text hierarchy, meta tags, text highlighting & filenames are important elements in OnPage SEO
- The ALT tag is an alternative text for pictures, videos, and graphics. Since search engines can only read texts, you need them for the thematic classification of your images. There too you have to accommodate your main keyword.
- The file names of images or graphics are just as relevant. With the right search term, you can generate traffic through Google Image Search.
- Bolds and italics in the text help your customers to grasp the essence of your executions at a glance. They increase the usability of your page and are thus also interesting for search engines.
- Internal links to other subpages of your website can help you to strengthen their relevance to the keyword. Be sure to use speaking links that identify the right search term for the landing page.
4. TECHNICAL ASPECTS
- In the website ranking, a low page load speed plays a big role. It's important to keep the size of your files (images, graphics, videos) as small as possible.
- Mobile First or Mobile Friendliness was the slogan for a good positioning in the SERPs. Make sure that your website is optimized for mobile search as well.
Always new to-do lists: OnPage SEO is long-term and not a fluke
OnPage optimization takes a long breath. Because Google diligently works on its algorithms to give the seeker the best result. So that your page remains well optimized, you must make continuous improvements.
Copywriter Munich for OnPage Optimization 2018 & Online Content
I'll help you increase your visibility in Google's website ranking!
Copywriter Munich for OnPage optimization & online content
For this I edit these OnSite SEO factors on your online presence:
✓ IDENTIFY RELEVANT KEYWORDS
✓ CREATION OF INDIVIDUAL AND UNIQUE SEO CONTENT
✓ CLEAR STRUCTURING OF TEXTS
✓ INSERTING MEANINGFUL LINKS (INTERNAL)
✓ OPTIMIZATION OF META-DATA (TITLE-TAG & META-DESCRIPTION)
✓ MANAGEABLE NAVIGATION (USABILITY IMPROVEMENT)
✓ IMAGE SEO FOR ADDITIONAL VISIBILITY IN GOOGLE IMAGE SEARCH
As a trained online editor specializing in on-page optimization, I achieve sustainable success in the SEO ranking for you.
